Metanoia
Metanoia is a self-initiated passion project focused on creating a comprehensive brand identity and collateral system for the wellness space, with a strong emphasis on feminism and equality. Conceived as an exploration of personal transformation and holistic growth, the project blends sophisticated, restorative visuals with an inviting tone. Every design decision reflects a commitment to fostering meaningful and positive change, championing gender equality, and inspiring individuals—especially women—on their journey to well-being and empowerment.
Objectives
Develop a cohesive visual identity that balances organic inspiration with modern structure
Design collateral suitable for packaging, digital, and experiential applications
Ensure accessibility and adaptability across all brand touchpoints
Foster trust, calm, and aspiration among users navigating life transitions
Print Materials
The color palette employs soft, earthy tones to evoke calmness and inclusivity, complementing the brand’s wellness and equality focus. Organic shapes and flowing lines symbolize growth and transformation, reinforcing the project's themes of holistic personal development and feminism. Typography pairs a clean, modern sans-serif for clarity with complementary warm letterforms to balance professionalism with approachability. These design choices work cohesively to create an adaptable, inviting identity that inspires trust and empowerment.
Design Rationale
Branded Merchandise & Signage
