Art Gallery of Ontario

This digital campaign for the Art Gallery of Ontario centers on elevating brand awareness, driving increased foot traffic, and promoting museum events and art classes to new and returning audiences. The approach is rooted in strong, unified visuals and messaging across Instagram, LinkedIn, and Meta, emphasizing AGO as a vibrant destination for discovery, creativity, and community. Organic content, audience-focused giveaways, and active promotion of museum events form the backbone of the campaign, reinforced by user-generated and attendee content to foster a sense of community.

Color Palette

Objectives

Promote upcoming events, exhibitions, and artist talks in creative formats to drive higher attendance and ticket registrations.
Produce platform-specific content with a unified voice to maintain brand consistency and reach diverse segments.
Enhance community interaction by incorporating polls, user-generated content, stories, and live experiences to foster deeper audience engagement.
Showcase the AGO as an inclusive, accessible cultural destination that reflects Toronto’s diverse artistic voices and experiences.
Introduce a measurable strategy with analytics and benchmark targets to refine content, optimize reach, and improve conversion from social posts to event attendance.

Process

Immersive Research: Visited the AGO to experience exhibitions and events firsthand, observing audience behavior and current communications.
Social Media Audit: Reviewed AGO’s Instagram, LinkedIn, and Meta presence to identify gaps and opportunities.
Content Strategy: Developed content pillars balancing event promotion, artist features, and behind-the-scenes stories for consistent, engaging social output.
Visual Identity Refresh: Introduced a bold, flexible system centered on black, white, and a vibrant accent of #019BD9, with clear typography and platform-specific templates to highlight events and strengthen brand recognition.

Instagram & Meta Stories

Contests and giveaways are effective tools for boosting brand visibility and growing social media followers. They encourage participation, build community, and generate excitement around a brand.

These campaigns attract new followers and deepen connections with existing audiences through shareable experiences. Additionally, contests help collect valuable data, such as emails and preferences, enabling more targeted marketing.

When executed thoughtfully, giveaways turn viewers into engaged brand advocates who drive ongoing engagement and event attendance.